Marketers spend so much time in execution mode where they just have to get stuff done that they forget to ask the most important question. Why are they doing what they are doing?

One of the reasons I like to be outside, especially hiking in the woods, or even the mountains, is the smell of nature. It is pure. It is refreshing. And other than an

There is a table in the kitchen in my office where people leave “stuff for the taking.” Normally these are books that have shown up at the agency that no one has any

The shadows were lengthening in the late afternoon sun. I looked up and saw a deer grazing in one of the pockets of sunlight, just beyond the edge of my yard. I carefully

My initial reaction to a gas station hawking their burgers and fries on a big roadside sign is to keep driving. But over the years I have encountered gas stations that are known