What if you don't need awareness?

I have been doing work for some big clients who need content marketing help, but they really don’t need traditional, top of funnel awareness. They still need this type of helpful content

That's a Lot of Miles

In 2011 I started running on a treadmill at the gym. I was only running a couple of miles a few days a week. I was also running pretty slowly. But this was

Under the Covers

It was a warm night and I was tempted to sleep on top of the covers. I just couldn’t do it. This is an irrational fear left over from childhood. I must

Eat All the Glitter You Like

I was recently talking about glitter and wondered about edible glitter. With one quick Google search, I learned that traditionally glitter had been made of stone or mica, but these days it is

What's in Your Pocket?

I was going through security at an airport and the TSA agent was reminding everyone to empty their pockets. She did so by listing all the things that people might have in their