Picture This

In the latest Michael Chabon book, Moonglow, there is a beautiful sequence where a mother and a son are looking at a photo album without pictures. It is the old style album with

I Must Not Be Your Target

My frozen lunch entree tries to engage their consumers by driving them to their Facebook page and other online content. One of the questions posed – presumably by their target customers – is “How can

Not Just for Road Trip Snacks Anymore

A purveyor of meat snacks has released a breakfast sausage version of their product and they are promoting it on grocery store shelves paired with orange juice. The sign carries the cringe-worthy headline

Web Content in Real Life

As website owners have been trying to find the right mix of content – or words that people would actually want to read – for their shopping sites, I encountered an example of this going