Marketing and Sales Align with Leads AND Accounts

The growing adoption of account-based strategies adds another element as we define how sales and marketing align. In my previous post about the alignment gap, I discussed the foundational importance of sales and

Oval Banana

Most bananas are round when you slice them. I had one that was an oval, and even closer to flat.

Flea Market Sign

Driving down the dusty gravel road to the flea market, the first and only sign you see prohibits pit bulls.

Unbalanced Time

The weeks go by in a very unbalanced way. The beginning of the week slowly drags by until Wednesday and you can’t believe it’s only the middle of the week. Then

Light Under the Deck

The morning sunlight comes across the yard at such a sharp angle that it shines on the ground underneath the deck, but not the deck itself. The bright light is visible between the