Last week I was in Nashville visiting clients, and we were ordering pizza for dinner to be delivered to client #1’s house. I was in the car (driving) with client #2. We called the pizza delivery service (no plugs allowed in this post) on a 3 way call from 2 Blackberries. Client #1 gave the order and the address. Since he was on a cell phone (and doesn’t have a home phone), no address came up on caller ID. He gave the pizza order taker the address, and being the tech savvy guy that he is, he told him that it is a new subdivision and doesn’t appear on Google maps. Client #2 gave the credit card number (my card) to pay for the pizza. They had to enter the card twice. The pizza also took enough time to come that we called to check on it before it arrived.
This what happens when businesses really too heavily on technology (callerID) that doesn’t keep up with people’s habits (no home phones and heavy cell phone use).