Business Smiles

Whenever I look at any website that showcases the executive team or their employees, my first question is why are these people so unhappy? It seems like everyone follows the same rule that says if we are good at our serious and important job, we must look serious and important. And people like that don’t smile. This is only slightly better than the people who are forced to smile and they looked even more uncomfortable. If I am going to work with you, I want you to have a sense of humor and a personality. A friendly smile is a simple way to show that.

I used to only have serious-looking photos, but that’s because I looked uncomfortable – or worse, fake – when I smile. Seems ridiculous, but I worked on it. And if you have your picture taken by a professional photographer, just let them know you want to have a natural smile and they can help.

Jeffrey L Cohen

Jeffrey L Cohen