Branded Perforation

Brand Manager: Wouldn't it be cool if our toilet perforation was something other than a straight line?

Brand Associate: What would it look like?

Brand Manager: Let me check with production and see what is possible. This will really make our product stand out. And be more memorable.


Brand Manager: Our perforations can be shaped like waves instead of straight lines. They say it's easy to make this change.

Brand Associate:  And how does that connect to our brand? Or our bear mascots that wipe their butts?

Brand Manager: The waves look like clouds. This will reinforce that our product is soft as a cloud.

Brand Associate: While they wipe their butts.

Jeffrey L Cohen

Jeffrey L Cohen