Jeffrey L Cohen

Jeffrey L Cohen

A Look Back at Modern Marketing in 2016

Modern Marketing has come a long way in 2016. More leading brands are using marketing technology to better understand their customers and provide a better customer experience than ever before. Data is part

The Opposite of Instant Gratification

Our digital tools, especially our smartphones, makes us think we live in a world of instant gratification. Because everything is digital, everything we want, we can get immediately. Streaming music, streaming movies, online

Fan of Time Travel

I will watch virtually any show or movie if it involves time travel. I don’t know if it is related to re-visiting the past or seeing the future, but it always seems

No Digital Strategy? Really?

It is hard to believe that in 2017 a company does not have a viable digital strategy. According to all the surveys and benchmark reports nearly everyone is doing social media and content

Snowy Run

We had about 4-6 inches of snow over Friday night and Saturday morning. The temperature was very cold today so not much snow melted. I had food for a couple of days, but