Jeffrey L Cohen

Jeffrey L Cohen

Don't Text and Read Billboards

I have always wondered about the success of calls-to-action on billboards. These are things like phone numbers or long web addresses. The headlines and big pictures barely make an impact at 70 miles

100 Years of Grandma

Today is the 100th anniversary of my grandmother’s birth. She is honored by both of my kids who have her name as their middle names. It is hard to believe that she

Road to the Future

There is a new road being built on my way to work and it will carry an interstate road designation. It will be part of I-840 that will go around Greensboro. The sign

A Name Like Any Other

I received an email reminding me of an upcoming doctor’s appointment that was addressed “Dear Ms/Mr Cohen.” I am one person who is male. I can be addressed as Mr. The