Jeffrey L Cohen
Be Real
Don’t just try to be the best stock photo version of yourself. You need to be
more real than women eating salad
[https://www.thehairpin.com/2011/01/women-laughing-alone-with-salad/].
Practical Letters
There is a font with a small e that has a hook on the end. This would make a
perfect bottle opener.
Branded Commodity
How do you create a brand with a commodity product? Do something different that
stands out and is memorable. When was the last time you noticed the perforation
on toilet paper? Probably never.
What a View
The view out of the airplane window was magical. There was a storm that had
delayed our takeoff, so as it dissipated there were still some dark, puffy
clouds that were illuminated from