Jeffrey L Cohen

Jeffrey L Cohen

Be Real

Don’t just try to be the best stock photo version of yourself. You need to be more real than women eating salad [https://www.thehairpin.com/2011/01/women-laughing-alone-with-salad/].

Branded Commodity

How do you create a brand with a commodity product? Do something different that stands out and is memorable. When was the last time you noticed the perforation on toilet paper? Probably never.

What a View

The view out of the airplane window was magical. There was a storm that had delayed our takeoff, so as it dissipated there were still some dark, puffy clouds that were illuminated from