Jeffrey L Cohen

How do you create a brand with a commodity product? Do something different that stands out and is memorable. When was the last time you noticed the perforation on toilet paper? Probably never.

The view out of the airplane window was magical. There was a storm that had delayed our takeoff, so as it dissipated there were still some dark, puffy clouds that were illuminated from

The TSA security agent asked me to take my glasses off while he over-scrutinized my driver’s license photo. No one looks that closely at IDs. What makes someone so earnest at 6

I’ve never really known the difference between a cheetah and a leopard. This is relevant as my mom’s world is covered in leopard and I work a company called Cheetah Digital.

I was flying to visit my mom, which meant that I was traveling back to the town where I went to high school. I so rarely see people I know in the airport,