Different in Real Life
At the beginning of lockdown last year we began shopping with Instacart. We
tried several stores and settled on Wegman’s as the one that seemed to have the
best prices and a
Jeffrey L Cohen
Old Cassette
Meatloaf’s Bat Out of Hell came out in 1977. I was an early adopter and got a
cassette at my local record store. We also had an 8-track in the car and
Pizza Everywhere
I had a dream that I was running a corporately-designed business called “Pizza
Everywhere.” The marketing team create a fictitious bio for me that made me the
natural leader of this company. I
Add a Friendly Face
In the world of children’s entertainment you can add a friendly face to anything
and it becomes appropriate for telling moral stories where the collective solves
their problems and everyone is happy.
Let’s Talk About Marketing and Sales Alignment
Sales and marketing alignment exists, but not as broadly as it should. It is not strategic enough to rise to the level of executive conversations. Neither sales leaders nor marketing leaders are pulling