Jeffrey L. Cohen

About
Jeffrey L. Cohen is a Social Strategist at salesforce radian6. Radian6's social media monitoring software helps businesses listen, discover, measure and engage in conversations across the social web. Jeff works with B2B and B2C enterprise companies to assess their social media strategy and adoption, and advises them on how social media marketing, communications and engagement can help them meet their business objectives.

With more than 20 years of marketing experience, Jeff has provided strategic counsel to B2B and B2C companies on both the client and agency sides. Jeff is the co-author of The B2B Social Media Book. Jeff is also the co-founder and Managing Editor of SocialMediaB2B.com, the leading online resource for social media’s impact on B2B marketing.

Upcoming Speaking Engagements:
October: MarketingProfs B2B Forum, Boston MA

May: BMA International Conference Keynote, Chicago IL

May: Benchmark New York, New York NY

2012 Speaking Engagements:
April: The B2B Social Media Book Tour, Minneapolis MN

March: The B2B Social Media Book Reading at South by Southwest (SXSW), Austin TX

February: Murmuration, Nashville TN

February: The B2B Social Media Book Tour, Raleigh NC

January: The B2B Social Media Book Tour, Charlotte NC

2011 Speaking Engagements:
December: Social Media: Current and Emerging Technology and Applications in Government and Industry, San Jose CA: Social Media Monitoring for Business and Industry, presenter

November: North Carolina Chamber of Commerce Media Relations and Crisis Management Conference, Raleigh NC: Social Media's Role in a 21st Century Crisis, panelist

November: Social Media Plus, Philadelphia PA: Become a Marketing Superstar with Social Media Lead Generation, co-presenter

November: IABC, Raleigh NC: How Social Media Has Changed Business Communications, presenter

October: ConvergeSouth, Greensboro NC: Extending Reach with Facebook Ads, co-presenter (slides)

September: Private Sales and Marketing Event, San Antonio TX: Achieving Success by Integrating Social Media in Your Sales & Marketing Plan, presenter (slides)

August: Private Presentation, Raleigh NC: LinkedIn for Lawyers, presenter

June: PRSA Charlotte, Charlotte NC: How Social Media Has Changed Business Communications, presenter (slides)

June: MarketingProfs B2B Forum, Boston MA: Using Facebook For Effective B2B Marketing, co-presenter (slides)
Program Advisory Committee

May: BMA Milwaukee, Milwaukee WI: Social Media Has Changed B2B Communications, featured presenter (slides)

April: Wilson-Barton Partnership Executive Seminar, Wilson, NC: Social Media for Business, presenter

February: UNC Smart Conference, Chapel Hill NC: Keynote: Social Media and Social Change (slides)

February: NC Winegrowers Association Annual Conference, Greensboro NC: Sharing the Winery Experience Online, presenter (slides)

February: MarketingProfs Digital Marketing Forum 2011, Austin TX: Social Media Best Practices, co-presenter (slides)

January: Triangle Social Media Club, Raleigh NC: The Godfather Guide to Social Media Influence, presenter (slides)

2010 Speaking Engagements:
November: Internet Summit Social Media Intensive, Raleigh NC: Making Social Media Tools Work for You, presenter (slides)

October: NC State University MBA class, Raleigh NC: Social Media Strategies, presenter

October: Blogworld and New Media Expo, Las Vegas: Effective B2B Social Media Strategies, moderator

October: Converge South, Greensboro NC: Content Marketing for Small Business, presenter (slides)

September: Lift: The B2B Social Commerce Summit, Atlanta GA: Social Shopping for B2B, moderator (summary)

September: Association of IT Professionals, Raleigh NC: Social Media Panel, panelist

August: Biltmore For Your Home Licensee Conference, Asheville NC: Social Media and Licensed B2B Partners, presenter (slides)

June: Social Media Breakfast, Charlotte NC: Email Marketing and Social Media, panelist

June: Triangle Interactive Marketing Association, Raleigh NC: The Dollars and Sense of Social Media, moderator (summary)

May: BMA Carolinas, Charlotte NC: B2B Corporate Blogging Best Practices, presenter (slides, recommendation)

May: WordCamp Raleigh, Raleigh NC: B2B Corporate Blogging Best Practices, presenter (slides)

March: Customer Marketing Workshop, Fort Worth TX: Introduction to B2B Social Media in the Food Service Industry, presenter (slides)

February: Analytics Camp, Chapel Hill NC: Ideas from Numbers: Content Inspiration from Analytics Data, presenter

February: NC Winegrowers Association Annual Conference, Greensboro NC: Social Media for Wineries, co-presenter (slides)

February: Living Arts College @ School of Communication Arts, Raleigh NC: Personal Branding Through Social Media, presenter (slides)

January: Social Fresh Nashville: Social Media in B2B, moderator (video)

2009 Speaking Engagements:
December: Research Triangle Park Foundation, Public Information Officers Lunch, RTP NC: Introduction to Social Media, presenter (recommendation)

November: Real Estate Bar Camp RDU, Cary NC: Personal Branding, panelist

October: Social Media Business Forum, Durham NC: Business Blogging Best Practices, panelist (video)

October: Social Media Business Forum, Durham NC: Video in Business, It's More than YouTube, panelist (summary)

October: NC State University MBA class, Raleigh NC: Building Community Online, presenter (summary)

October: Triangle Social Media Club, Raleigh NC: Social Media for Job Seekers: A Case Study, presenter

September: BDI’s B2B Social Communications, New York: Business Blogging Best Practices, roundtable moderator (summary)

September: Triangle Social Media Club, Raleigh NC: Facebook for Business, presenter (summary)

August: Social Fresh, Charlotte NC: Social Media in B2B, panelist (video)

August: Barcamp RDU, Raleigh NC: Potpourri for $500, leader of interactive discussion

May: Product Camp RTP, Raleigh NC: Enhancing Business to Business Relationships with Social Media, joint presentation

March: Social Media Breakfast Raleigh, Raleigh NC: Using Twitter to Plan Events (summary)

Also a community organizer, Jeff has helped plan the Social Media Business Forum, Ignite Raleigh, Raleigh Twestival, Triangle Social Media Club and Triangle Tweetups.

Press
The Network at Cisco: How Manufacturers Can Succeed with Social Media, August 2011
AllBusiness.com: Social Networking Meets B2B Marketing, August 2011 OpenForum.com: 7 Ways To Optimize Your Facebook Feed, June 2011
MediaBistro.com: PR, Perfected: Protecting Your Brand Online(pdf), April 2010
News & Observer: Web viewers warm up to frozen food show, April 2010
News & Observer: All thumbs? Here's a fair competition for you, October 2009
Daily Tar Heel: State Fair using social networks to sell tickets, October 2009
Winston-Salem Journal: Web Site is Fresh Way to Discover NC Wines, September 2009
Greensboro News & Record: Wine TV, August 2009
New Raleigh.com: Interview with the Creators of North Carolina Wine TV, June 2009
News & Observer: Ahead, the phones will reign (front page PDF), December 2008
Corpus Christi Call-Times: Where will the Internet be by 2020?, December 2008
ElUniversal.com.mx: ¿Dónde estará internet en 2020?, December 2008

Contact If you would like to learn more about how social media can help your business, no matter the size or the industry, or you would like me to speak at an event, please contact me by email at jeff AT jeffreylcohen DOT com or on twitter @jeffreylcohen.